How to turn your customers into your sales reps
The focal point of every business is to make as much money as possible and enjoy the benefits of free sales reps. That, and to find, keep, preserve, and grow their customer base. A business with no customers is essentially a dead business. Customers are the lifeline of a business, and if you cut them out, the business bleeds to death. Thus, a healthy customer base is vital for every business. Also as important as keeping your customers is making new ones, and a great way to do this is by sales advertisement. You need to advertise your business to get more customers.
However, what if you are unable to hire a good sales rep? or if you are unable to afford one? Well, the answer is staring you right in the face.
You have a horde of people you can ‘employ’ as sales reps at little to no additional charges. Your customers are sales reps waiting to be utilised to grow your business.
If you are wondering how you could make your customer into your sales rep, then here are some great ways to turn your customer into your sales rep effectively.
Focus on customer satisfaction
If you are satisfied with a product or service, you will need little to no motivation or incentive to talk about it to your family, friends, and anybody who will listen. The same goes for being dissatisfied with a product or service. You will complain about it to all and sundry.
With this in mind, you should try as much as possible to make customer satisfaction as high as possible. You should try to constantly improve your products and services to ensure that your customers have no choice but to be satisfied.
By doing this, you empower your ‘sales reps’ with all the tools they need to advertise your business far and wide. If they are well satisfied, you do not need to remind them to tell a friend. They will do so without being told.
Customer preservation is essential
While getting a new influx of customers is important, it is also vital to preserving existing ones. You should try as much as you can not to lose any customers. Some people say that the customer is a mini-god to your business, and they are not wrong.
When you lose customers, you not only lose income but you also lose potential sales reps. The more customers you lose, the fewer people you have to bring in even more customers for you.
You should try as much as possible to lose a few customers as you can manage. Not to mention, it looks bad for your business if you keep losing your customers.
Set up a referral reward system
This is an excellent way to get your customers to advertise your business at little cost to you. You have to set up a referral reward system in which your customers get a reward when they refer a customer to you, and their referral makes a purchase.
The reward can be in the form of a store discount for the referrer, a little gift, or a points system where they accumulate points gotten from referral purchases until they have enough points to buy something from your store.
People like discounts and free purchases, so this is an excellent way to use your customers to bring in more business for you.
Word of mouth works wonders
Plain ol’ word of mouth is the oldest and one of the most trusted means of advertisement. The ripple effect comes into play with this as one person tells ten people, tells ten people each, then tells ten more people, and so on.
It is the cheapest (you do not have to pay a dime) and one of the most effective ways to advertise because people are more likely to try out a product or service when it comes recommended by someone they know personally.
Use branded gifts
People like getting things for free. It is human nature, and you can exploit this trait to turn your customers into your sales rep. What you do is make use of branded gifts.
They can be anything as simple as a pen, key holder, coffee mugs, or mini note-pads to something as ostentatious as personalized gifts for your more regular customers. The important thing is to make sure that you have your brand’s logo, name, address, and other relevant information boldly printed on them. Branded gifts increase the likelihood of getting business from prospects.
Every time your customers use these gifts in public, they will create more awareness for your business. Your customers can make the best sales reps at tiny to no cost to you. You have to know how to make it work out.