Did you know that over 50% of Valentine’s Day shoppers make their purchases in the final 48 hours? If you haven’t prepared yet, don’t worry; there’s still time to maximize sales using these Valentine’s Day hacks! Valentine’s Day is certainly … Read More
The business and marketing landscapes are constantly rapidly evolving, and students, even in Nigeria, have more opportunities than ever to earn an income while balancing their studies. With the technological advancements, digital platforms, and increased internet penetration, side hustles have … Read More
2025 certainly is a new year but there’s nothing new about today’s highly competitive business landscape. This is why attracting new customers and converting one time buyers to loyal customers is essential, but retaining them is where true profitability lies. … Read More
As the new year approaches, small businesses are gearing up to stay competitive within their industries and adapt to evolving consumer behaviors. With advancements in technology, the move towards AI, and shifts in customer expectations, understanding marketing trends is crucial … Read More
If there’s one thing Nigerians are known for, it’s our relentless hustle spirit. Whether it’s Mama Ayo selling puff-puff on your street or the tech bros coding till midnight, we’re always finding ways to make extra cash. And in today’s … Read More
So, you have a website and you are ready to start making sales but for some reason, you are either getting website traffic and no sale or you’re not getting any website traffic at all. Well, you’re not alone. For … Read More
Although with its own set of challenges, running a small or medium-sized business can be a rewarding journey, especially when it is done right. No matter what industry your business operates in, the key to thriving in a competitive market … Read More
