Did you know that over 50% of Valentine’s Day shoppers make their purchases in the final 48 hours? If you haven’t prepared yet, don’t worry; there’s still time to maximize sales using these Valentine’s Day hacks! Valentine’s Day is certainly … Read More
The business and marketing landscapes are constantly rapidly evolving, and students, even in Nigeria, have more opportunities than ever to earn an income while balancing their studies. With the technological advancements, digital platforms, and increased internet penetration, side hustles have … Read More
2025 certainly is a new year but there’s nothing new about today’s highly competitive business landscape. This is why attracting new customers and converting one time buyers to loyal customers is essential, but retaining them is where true profitability lies. … Read More
As the new year approaches, small businesses are gearing up to stay competitive within their industries and adapt to evolving consumer behaviors. With advancements in technology, the move towards AI, and shifts in customer expectations, understanding marketing trends is crucial … Read More
In today’s competitive business world, connecting with your customers on a personal level is so crucial that it can even set your brand apart, and one powerful way to do this is through storytelling. Stories have been an essential part … Read More
As 2024 comes to an end, you are probably reflecting on the achievements of your business and preparing for the opportunities and challenges of the new year as a small business owner. One area that cannot be overlooked is financial … Read More
The holiday season is a great opportunity for businesses to attract new customers and ultimately increase sales. For African business owners like yourself, taking advantage of this time requires strategies specially tailored to your unique industry/market conditions, customer preferences, and … Read More
Black Friday presents an advantage for small business owners across the world to significantly boost their sales and attract new customers. However, competing with large scale business owners can be challenging without the right strategy. The key to success lies … Read More
Running a small business can sometimes feel like you’re juggling multiple tasks at once: managing inventory, keeping customers happy, recording orders, marketing your products, and creating engaging content. For African small business owners, these challenges are real! Fortunately, there are … Read More
Running a small or medium-sized business comes with its own set of challenges, from handling multiple roles to balancing finances. To boost your productivity, you must learn to adopt specific strategies tailored to address the challenges you face in running … Read More
