In today’s competitive business world, connecting with your customers on a personal level is so crucial that it can even set your brand apart, and one powerful way to do this is through storytelling. Stories have been an essential part … Read More
Author Archives: Stephanie Ikoro
2025 Budgeting Tips For Small Business Owners
As 2024 comes to an end, you are probably reflecting on the achievements of your business and preparing for the opportunities and challenges of the new year as a small business owner. One area that cannot be overlooked is financial … Read More
Increase Your Holiday Sales Using These Tips
The holiday season is a great opportunity for businesses to attract new customers and ultimately increase sales. For African business owners like yourself, taking advantage of this time requires strategies specially tailored to your unique industry/market conditions, customer preferences, and … Read More
Black Friday Marketing Guide for Small Business Owners
Black Friday presents an advantage for small business owners across the world to significantly boost their sales and attract new customers. However, competing with large scale business owners can be challenging without the right strategy. The key to success lies … Read More
Essential Tools For Small Businesses In 2024
Running a small business can sometimes feel like you’re juggling multiple tasks at once: managing inventory, keeping customers happy, recording orders, marketing your products, and creating engaging content. For African small business owners, these challenges are real! Fortunately, there are … Read More
Five Ways To Boost Productivity In Your Small Business
Running a small or medium-sized business comes with its own set of challenges, from handling multiple roles to balancing finances. To boost your productivity, you must learn to adopt specific strategies tailored to address the challenges you face in running … Read More
How To Drive Traffic To Your Website
So, you have a website and you are ready to start making sales but for some reason, you are either getting website traffic and no sale or you’re not getting any website traffic at all. Well, you’re not alone. For … Read More
Creative Ideas To Boost Your Sales
Although with its own set of challenges, running a small or medium-sized business can be a rewarding journey, especially when it is done right. No matter what industry your business operates in, the key to thriving in a competitive market … Read More
Creating Content That Sells- Planning Your Content Calendar
Getting customers to notice your business online and make a purchase can be a battle; especially with other businesses also competing online for customers but with the right strategies, you’re on your way to achiving your business goals. You’ve probably … Read More
Four Effective Tips for Maximizing Your Online Sales
As a business owner, you obviously know that running a business comes with its own challenges and opportunities, some which aren’t planned for. Knowing this, it is important to set out the right strategies and plan effectively in order to … Read More